How does the salesperson for the Ford dealer talk to you while you’re on the phone? This is one of the biggest points. If they’re obnoxiously overbearing, then it’s going to be really uncomfortable going to their Ford dealer where that kind of behavior is acceptable and trying to buy a car from them. If they’re like that, then it will probably also be hard to get them to understand the word no and to try and negotiate for a better price.

Do they run you around in circles when you ask questions, or do they actually answer them? Another big point here, because if the dealer isn’t giving you any straight answers then they’re probably not going to be honest with you in other areas. You don’t want to end up with a terrible interest or a lemon because you didn’t follow your gut instinct on this person.

Also, when you request information, do they give it to you, and do they give it to you within a reasonable time limit? If you call and ask about a certain car on Monday morning, and they don’t get back to until Tuesday right before closing, if at all, then that tells you a lot about the service you’ll get from that dealer if you decide to buy from them.